It’s easy to say “Don’t judge a book by it’s cover.”
But, honestly, you’ve probably been influenced by a book’s cover art to buy it -- or at least pick it up.
When it comes to your printed marketing materials, your offer is going to be judged by the quality of the printed output-- color, design, shape, and, of course, the offer will all combine to pick up or dump your efforts into the “circular file.”
Decades ago, to get the high quality needed for marketing mailers (we’re not talking about the weekly circulars from local outlet stores or grocery stores) you needed an offset press. These are huge machines, often the length of an entire warehouse, designed for huge volumes and high quality.
Over the last decade, digital presses have become both less costly while their quality now is nearly equal to traditional presses.
Digital production printing is now cost-effective for businesses who need to print high-quality documents for marking or internal presentations.
That’s right. In today’s digital world, there continues to be a place for high-quality print documents to communicate with new or potential customers.
Here are 5 reasons to bring production print in-house.
As I mentioned, digital presses rival offset printing presses in quality today. You won’t sacrifice quality by bringing production print in-house. You will also continue to have a wide variety of paper sizes and types in-house.
You aren’t at the mercy of a print shop’s schedule. If your schedule and priorities change, you remain in full control. With everything in-house, there is less risk of miscommunication and you can insert last-minute changes and stay on schedule.
Not all security breaches are digital. Some documents are more confidential than others and outsourcing always carries a slightly elevated risk of a data breach - whether from a lost paper copy of the document or you printing partner having an insecure network. Keeping your data inside the walls of your office removes a potential security gap -- IF you take security of your copier’s hard drives seriously.
Lower Volumes Now Cost-Effective
Printing low volumes is usually cheaper internally than outsourcing.
In-house marketers can more easily include personalized printing in their marketing strategies. Plus, finishing options, such as tab insertion and covers for presentations or training manuals are available.
Cons of In-House Printing
It’s not entirely sunshine and roses with in-house printing:
- A production printer (or multifunction printer) is a substantial expense. Though these devices have long working lives and the investment provides a return over time.
- You need to handle service and maintenance, another expense. A service/maintenance agreement is a smart move over time, rather than working via a break/fix model.
What Should You Print In-House?
There are a number of documents that you benefit from printing internally. Price lists and spec sheets, for example, that you can print as needed, allow you to save money from an outsourced bulk order that could be out-of-date in two months. With in-house production, you’re always able to print and have the most up-to-date versions available for your sales team.
Here are some other ideas for in-house documents to print:
- Business cards
- Case studies
- Competitive comparisons
- Invoices and transpromotions
- Price lists
- Spec sheets
- Training materials
- White papers
As with any technology, just because in-house printing makes sense in general, it might not make sense for your specific business. That said, if you outsource often and want the control over quality and schedule that an in-house production printer can provide, contact Advanced Systems and we’ll work together to find the best printer for your needs.