Smart use of color in customer-facing documents will help you get paid faster, improve your brand recognition, and move more people from browser to buyer.
Color has a huge impact in printed communications.
Color shapes emotion and draws attention to words and phrases in a way to get your message across. Color can also draw attention to the action areas on documents – spotlighting the due by and payment due details on an invoice, for example.
But wait, haven't you advised to print in black and white rather than color because it's cheaper?
You should use print rules (download a free copy of print rules and habits here) and common sense when printing in color – roughly half of all printed documents aren't even used after all. However, SMART use of color is, well, smart.
Here are five reasons to use color in your business documents.
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