7 Marketing Documents That You Can Cost-Effectively Produce With an In-House Production Printer

By Mike Andrews | Dec 27, 2018 9:30:00 AM

Ever wondered; while you tossed another bunch of ads for plumbing, catalogs for different stores you’ve shopped at, and the assortment of other offers you received in the mail into the trash; why companies keep sending them?

It’s a simple answer: printed materials work.

Have you ever kept a coupon mailed to you and then bought something you needed (and maybe a few more things) a few days or even weeks later?

How about kept a catalog around and then needed a last minute gift idea?

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Why Bring a Production Printer In-House? Control, Costs, and 3 More Reasons

By Mike Andrews | Dec 20, 2018 2:19:57 PM

It’s easy to say “Don’t judge a book by it’s cover.”

But, honestly, you’ve probably been influenced by a book’s cover art to buy it -- or at least pick it up.

When it comes to your printed marketing materials, your offer is going to be judged by the quality of the printed output-- color, design, shape, and, of course, the offer will all combine to pick up or dump your efforts into the “circular file.”

Decades ago, to get the high quality needed for marketing mailers (we’re not talking about the weekly circulars from local outlet stores or grocery stores) you needed an offset press. These are huge machines, often the length of an entire warehouse, designed for huge volumes and high quality.

Over the last decade, digital presses have become both less costly while their quality now is nearly equal to traditional presses.

Digital production printing is now cost-effective for businesses who need to print high-quality documents for marking or internal presentations.

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5 Tips for Choosing the Right Production Printer for Your Office

By Mike Andrews | Nov 1, 2018 1:45:04 PM

Even as the “less paper” office becomes more realistic and we seem to do everything on apps, paper still plays a key role in marketing, invoicing, and other large-volume and high quality printing functions.

When you need to print high-volumes at high quality, you need a production printer. With so many options, what are the important things to look for as you search?

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How Are You Going to Get Better Next Year?

By Dave Quint | Oct 5, 2018 4:20:42 PM

Smart businesses are beginning to plot out their plans for growth in 2019 now.

Goals shouldn't be vague wishes either – growth or “better productivity” are as useless as all of those upcoming New Year's resolutions to “eat better” and “lose weight.”

No, your goals need to be SMART: specific, measurable, achievable, relevant, and time-bound.

Without a SMART plan of action, a goal is just another name for “wish” (and just as unlikely to come true).

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Are You Spending Too Much? Ask Yourself These 21 Questions About Your Printers and Copiers

By Dave Quint | Sep 21, 2018 3:46:11 PM

We talk to companies every day who just want to get a new printer or copier, stick it in their office, and move on.

While we’re always happy to make a sale, we also encourage these companies to stop thinking of copiers as interchangeable and start thinking about how they contribute to office-wide productivity.

Some follow our lead. Others don’t.

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Print With Color and Get Paid Faster, Plus 4 More Ways Color in Business Documents Improves Your Business

By Mike Andrews | Aug 15, 2018 1:14:00 PM

Smart use of color in customer-facing documents will help you get paid faster, improve your brand recognition, and move more people from browser to buyer.

Color has a huge impact in printed communications. 

Color shapes emotion and draws attention to words and phrases in a way to get your message across. Color can also draw attention to the action areas on documents – spotlighting the due by and payment due details on an invoice, for example.

But wait, haven't you advised to print in black and white rather than color because it's cheaper?

Yes.

You should use print rules (download a free copy of print rules and habits here) and common sense when printing in color – roughly half of all printed documents aren't even used after all. However, SMART use of color is, well, smart.

Here are five reasons to use color in your business documents.

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Energy-Saving Tips for Your Copiers and Printers That Are Good for You and the Environment

By Dave Quint | Jun 21, 2018 7:45:00 AM

How many of you turn off the lights when you leave a room?

Have you replaced your light bulbs with more energy-efficient ones? I'm sure you turn off the lights when you leave a room. And, of course, you adjust the air conditioning or heat based on when you're at home or in the office.

These are simple, common-sense steps nearly everyone takes to save on their electric bill.

But what about your office equipment?

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