How Are You Going to Get Better Next Year?


It's no secrets that business start planning for next year early - have you started creating your SMART goals yet?Smart businesses are beginning to plot out their plans for growth in 2019 now.

Goals shouldn't be vague wishes either – growth or “better productivity” are as useless as all of those upcoming New Year's resolutions to “eat better” and “lose weight.”

No, your goals need to be SMART: specific, measurable, achievable, relevant, and time-bound.

Without a SMART plan of action, a goal is just another name for “wish” (and just as unlikely to come true).We've noticed one thing in common among our clients about the relation between technology and successful business performance – those with an open attitude towards using technology in business perform better than those who think of IT as a line item on the budget.

Research supports that observation. In 2013 Symantec sponsored a research report called the Global SMB IT Confidence Index which revealed a correlation between a positive view of IT and it’s ability to create opportunities for a business and successful companies while there was a similar correlation between poorly performing businesses and their view of IT as strategically unimportant. You can read about the research here. 

Your copiers and printers are a critical part of your IT infrastructure too -- as much as your network, security, and other functions traditionally viewed as “information technology.” 

Viewing copiers as a way to help transform your business is a smart opportunity mindset that will help you get more done while reducing costs.

Viewing copiers as just a way to churn out copies while printing the occasional marketing brochure or business plan blocks you from seeing the true value of these complex pieces of technology. You’re missing an opportunity to do more if that’s how you think. 

What’s Your Attitude Toward Technology?

Take a moment to think about your views on technology.

  1. Do you only look at the initial expense of IT or do you look at the long-term value when making a purchase or contracting a service?
  2. Do you identify business goals and THEN map technology purchases to those goals or do you buy technology hoping it will solve your problem?
  3. Do you at least have an awareness of IT trends such as outsourcing, cloud services, disaster recovery, etc.?
  4. Do you understand how important it is to secure your network and data?

After you think about your general views with the above four questions, how are you planning to maximize technology use in 2019?

  1. How is your business doing? Is it growing? Contracting? Confronting new competition?
  2. Do you think you have the IT tools in your company to continue growing or overcome new challenges?
  3. On a scale of 1 to 10, what is your (honest) attitude about technology and how it’s used in your business? In our experience, most companies admit to the low end here, between 3 and 6.
  4. Would you like to improve? Next year, how would you like to be able to answer question 3? Again, many say they would like to improve.
  5. Based on your current use of technology and business challenges, what are you doing to move from a “4” to an “8”?
  6. Can you handle that change yourself or do you need assistance?

We can help your business operate more effectively in 2019 through:

Apologies to Maxwell Smart, but, are you ready to get SMART for 2019?

How can we help you? New copier? Phone System troubles? Lost documents? Let's chat - schedule a conversation with an Advanced expert today

About The Author

Dave Quint, president and CEO of Advanced Systems Inc. and past president of BTA Mid-America. Dave has worked with copiers, MFPs, scanners, and document workflow software since joining Advanced Systems as a sales associate in 1989. His favorite part of the job -- “there is no greater joy than to see the positive impact these solutions have in our client’s businesses.’ You press print, we take care of the rest. Contact us for more information >>