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Mike Andrews

Mike is Advanced Systems' Print Production Specialist. He's been in the printing industry for over 18 years. His in-depth expertise in the production printing business has helped countless businesses discover the benefits of in-house production printing, and which system is right for each customer's unique business. He's also just a really great guy. New call-to-action

Recent Posts

7 Marketing Documents That You Can Cost-Effectively Produce With an In-House Production Printer

By Mike Andrews | Dec 27, 2018 9:30:00 AM

Ever wondered; while you tossed another bunch of ads for plumbing, catalogs for different stores you’ve shopped at, and the assortment of other offers you received in the mail into the trash; why companies keep sending them?

It’s a simple answer: printed materials work.

Have you ever kept a coupon mailed to you and then bought something you needed (and maybe a few more things) a few days or even weeks later?

How about kept a catalog around and then needed a last minute gift idea?

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Why Bring a Production Printer In-House? Control, Costs, and 3 More Reasons

By Mike Andrews | Dec 20, 2018 2:19:57 PM

It’s easy to say “Don’t judge a book by it’s cover.”

But, honestly, you’ve probably been influenced by a book’s cover art to buy it -- or at least pick it up.

When it comes to your printed marketing materials, your offer is going to be judged by the quality of the printed output-- color, design, shape, and, of course, the offer will all combine to pick up or dump your efforts into the “circular file.”

Decades ago, to get the high quality needed for marketing mailers (we’re not talking about the weekly circulars from local outlet stores or grocery stores) you needed an offset press. These are huge machines, often the length of an entire warehouse, designed for huge volumes and high quality.

Over the last decade, digital presses have become both less costly while their quality now is nearly equal to traditional presses.

Digital production printing is now cost-effective for businesses who need to print high-quality documents for marking or internal presentations.

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5 Tips for Choosing the Right Production Printer for Your Office

By Mike Andrews | Nov 1, 2018 1:45:04 PM

Even as the “less paper” office becomes more realistic and we seem to do everything on apps, paper still plays a key role in marketing, invoicing, and other large-volume and high quality printing functions.

When you need to print high-volumes at high quality, you need a production printer. With so many options, what are the important things to look for as you search?

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Print With Color and Get Paid Faster, Plus 4 More Ways Color in Business Documents Improves Your Business

By Mike Andrews | Aug 15, 2018 1:14:00 PM

Smart use of color in customer-facing documents will help you get paid faster, improve your brand recognition, and move more people from browser to buyer.

Color has a huge impact in printed communications. 

Color shapes emotion and draws attention to words and phrases in a way to get your message across. Color can also draw attention to the action areas on documents – spotlighting the due by and payment due details on an invoice, for example.

But wait, haven't you advised to print in black and white rather than color because it's cheaper?

Yes.

You should use print rules (download a free copy of print rules and habits here) and common sense when printing in color – roughly half of all printed documents aren't even used after all. However, SMART use of color is, well, smart.

Here are five reasons to use color in your business documents.

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Command Workstation: What It Is and Why You Will Kick Yourself for Not Using It Sooner

By Mike Andrews | Apr 13, 2017 10:00:00 AM

If your day involves a lot of printing, you have a Fiery print controller, and you’ve never heard of Command Workstation, keep reading. I'm about to be your hero.

Like your Fiery, Command Workstation is a product of EFI (Electronics For Imaging) – a product that many folks kick themselves for not using sooner once they find out just how awesome it is.

Even better – IT’S FREE.

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In-House Printing and the Many Hats You Will Wear (But Will Save You Money!)

By Mike Andrews | Mar 28, 2017 12:35:23 PM

You’ve finally done it. You’ve made the leap. Digital is “that good” that after rounds and rounds of demos with your loupe in hand, your organization is making the move to bring your printing in-house. If you want something done right, you gotta do it yourself, right?

Exactly, it’s on YOU now.

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Production Printing Brings Fireworks to Your In-House Marketing

By Mike Andrews | Sep 2, 2016 3:08:08 PM

M

Many marketing departments think that they have to outsource their high volume and marketing print jobs because printing in-house is too expensive or too hard.

That's not true.

Marketing departments, among others, can take advantage of increased ease-of-use and color calibration and the ability of digital production printers to handle high-volumes and to supplement the printing (and sometimes copying) needs of the rest of the business.

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