It's that day again. The day that I hum Margaritaville all day long. The day we celebrate how three simple ingredients (silver tequila, fresh lime juice, and orange liqueur) can make a fantastic cocktail.
It's Margarita Day!
Last year, I wrote about how three simple ingredients make for excellent copier service, click here to read it.
This year, in addition to wanting an excuse to look up margarita recipes for “work” (see below), I wanted to celebrate the three “ingredients” for why we've been a successful business for 60 years.
If you've seen our home page, you know that this is our 60th year in business. We'll be writing about and celebrating this anniversary throughout 2017.
And, by the way, if you're reading this and are a customer (or thinking about becoming a customer), THANK YOU!
So what are the three ingredients that have kept us in business for 60 years – and will see us succeed for 60 more?
Focus on Service
Our success is based on helping our customers succeed. At heart, our business is a service business. Even when we were selling a single photocopier when we started, we were really offering the ability for a business to use documents to communicate. We also offered service around the machines – maintenance, supplies, and repairs to keep the equipment humming along.
If anything, our focus on service has sharpened over the past two decades. Selling a copier is relatively simple. Selling the RIGHT copier that addresses a business' real needs . . . that's harder. And that's true for document management, production printers, and telephones too.
For more about how we different with our customer service focus:
- When the Copier Breaks: The Value of Copier Maintenance and Service
- Copier Uptime and Service – We ROCKED Customer Service in 2015
- The $1,000,000 Answer to Copier Repair and Uptime
Focus on People
Our people are our greatest asset. We focus on creating a family atmosphere where we all enjoy coming to work (at least on most days!). And since many of our employees also have an ownership stake in Advanced Systems, you can be sure that they provide the best service they can. And with an average employee tenure of 15 years, our employees know what they're doing.
We routinely invest in training for our technical specialists so that they are up-to-date on the latest in copier repair. We do the same for our Laserfiche team and our Telephony team.
Focus on IT Change
The pace of technology change is astounding. While we might still be waiting on those flying car predictions to come true, self-driving cars are on our streets today. Sixty years ago photocopiers could make a bunch of copies; now, a digital copier can print, scan, copy, and fax; start a workflow; scan to a document repository; and much more.
And managed print services allows customers to entirely outsource their copier and printer needs. A decade ago, this idea was only just emerging as a possibility. We were early into the MPS opportunity for our customers – our first managed print services customer was 2009.
Document management sixty years ago revolved around how to best manage paper files from filing cabinet to desk for use and back again. Production print capabilities required printing presses that would only fit in warehouses. Telephones were wired and you could either make or take a call.
Fast forward 60 years, document management combined with imaging and workflow software can nearly eliminate paper from your office. Production printers are small enough with equivalent output to inline presses for full control of production printing needs to be done in-house. And phones fit in your pocket and calls are made using voice over IP or via cell technology.
We keep our eye out for changing technology and the opportunities those new tools – hardware or software – can deliver to our customers. I don't know exactly what Advanced Systems will be selling in 60 years, but I do know it'll be focused on how a business can best share and use documents and information.
And Now, Margaritas!
There's really nothing that one can do to improve on the basic margarita recipe beyond tweaking the proportions to personal taste, so here it is again:
- 1.5 ounces of good quality agave tequila
- .5 to 1 ounce of fresh squeezed lime juice (about half a lime)
- 1 ounce of Cointreau/orange liqueur (and/or agave nectar if you want an even more streamlined margarita)
Place ice in a cocktail shaker, add ingredients, shake, and pour into your glass.
For a salt hit, rub the lime around the edge of the glass and turn the glass upside down into kosher salt (before pouring, of course!).
There are, of course, endless variations – frozen or on the rocks, different flavors of salt, salt/no salt, different glasses, types of tequila – white, gold, anejo, extra anejo; hundreds of brands; adding fruit or other flavors. There's no right way to make the perfect margarita, but it sure is fun to try. Here's a link to 28 margarita recipes that show a hint of the variety you can make.
People, service, and attention to IT changes have been the recipe for our success. While we might add in different flavors and combinations for each of our customers, those three ingredients are the foundation for everything we do.
It's worked for 60 years and it'll keep on working for another 60!