What can a pretend monk from a long-ago Xerox commercial – and the new remake – still teach us about document productivity? As Brother Dominic knows, it's not a miracle, it's smart use of technology to accomplish a business goal.
As we get older, we start to realize that “the more things change the more they stay the same.” Fads in clothes, arts, and music come and go (though no one sounds like Buffett!) and we begin to filter the present through what we have learned in the past.
60 Years in Business
This is Advanced Systems' 60th year in business (Thank you, by the way!). A LOT has changed since we began. An Affair to Remember, Jailhouse Rock, and Bridge Over the River Kwai were all in the theaters. The Suez Crisis nearly brought about another war. The Soviets launched Sputnik 1. Men's fashion still included hats (only baseball players and kids wore those caps). Slinky was the hot new toy. And on the radio, Elvis was All Shook Up, Harry Belafonte was singing about bunches of ripe bananas, and Jerry Lee Lewis had a whole lotta shakin' going on.
We were selling copiers that used heat and light to create document copies.
About 40 years ago, Xerox ran the “It's a miracle” ad campaign. It focused on simple, straightforward duplication of paper documents so that those documents could be shared with a wider audience. Take a second to bask in the nostalgia:
Like the Slinky, copiers have also changed over the years. Though they're called multifunction printers, digital copiers, or multifunction devices today, they still copy. They also print, fax, and scan. They have embedded apps. They can scan to email. Some of them even have a screen display large enough to show how-to and instructional videos. And they come in a vast number of sizes and capabilities.
What hasn't changed?
Copiers are still the productivity backbone of many offices. While we're no longer simply making copies way faster than secretaries (or monks) could have typed multiple copies of a document, a digital copier is a productivity hub – the launching point for automated workflows, helping to keep documents secure with walk up printing, and, of course, the ability to copy and print hundreds or thousands of documents quickly.
And let's not forget managing documents so they can be found using document management software.
Take a look at the new Brother Dominic video. The security features and distribution methods are new; the need to share a document – exactly the same as 40 (or 60) years ago.
The more things change, the more they stay the same. The next 60 years will see even more changes (and maybe even another set of Brother Dominic ads). The core of business won't – how do you produce documents effectively to communicate with your team, your partners, and your customers.
I like to think that we'll still be around to help you do that.